The Challenge
I was commissioned by MinaLima to design the official guide for the Game of Thrones Studio Tour in Northern Ireland.
The brief was to create a publication that felt at home within the established visual world of the Studio Tour, bringing together photography and content into a cohesive visitor guide that fans would want to keep.
The Work
I designed the cover and the complete 48-page guide, working with MinaLima and the Studio Tour team throughout the project.
We had a mountain of images to choose from. Game of Thrones is such rich visual world, and we wanted the guide to both celebrate the “in-world” images and the behind-the-scenes craft that went into making the series.
The Outcome
The finished guide was produced to a high specification, with a heavyweight cover and spot UV detailing on the logos, to give it a premium finish.
It was a big seller when the Studio Tour first opened. And if you’re a Game of Thrones fan, the Studio Tour itself is well worth a visit.

Game of Thrones Studio Tour
Graphic Design
The Game of Thrones Studio Tour in Northern Ireland brings the world of the series to life through original sets, costumes, props and behind-the-scenes material. Working with MinaLima, I designed the official 48-page collector’s guide, bringing together photography and content into a premium souvenir for visitors to the tour.
Scope of Project
• Art Direction
• Graphic Design
• Product Design








